Friday, September 21, 2012

A General Look At The Catering Boston Business

By Rebekah Alford


For anyone who needs catering Boston should be one of their stops. The city has a well established service industry, and anyone in need of their unique skills will not be disappointed. Because of competition, providers who previously limited themselves to dealing with food alone are finding themselves disadvantaged, and are being forced by circumstances to take up event planning.

Organizing events is not as simple as it may look to a layman; it requires a lot of preparation, planning, a reliable network of people, a bit of luck among others. A closer look at the field shows that it is made up of several types of service provision. The first covers special events such as anniversaries, weddings, birthday parties and the like.

There are several advantages to this approach. One is the opportunity to use several gifts at once. There is also the increased potential to make profits through charging for other things apart from the food, such as decorating, lighting and so on. It is also an excellent marketing opportunity; if one event succeeds, then offers to arrange others will probably roll in. Unfortunately, the contrary is true, which is why the provider should do their best to please the client.

Providers also need to keep up with the latest trends in their field. Because of its complexity, many providers will focus on a sub niche, and serve that alone. People who succeed are guaranteed to get more business and increased profitability; those who fail their clients may find themselves having to quickly look for another way to make a living.

Some providers focus purely on providing services to businesses. Their forte is conferences, corporate meetings and parties among other events. This is a rapidly growing field that is attracting providers by the day, and this places pressure on those in it to consistently offer high quality services in order to remain competitive. Success in this field brings with it a more consistent income, as businesses tend to have regular events throughout the year.

There are disadvantages in this field too. Because the amount of food involved is large, taste and quality tend take a back seat. This market is generally limited to established businesses; start ups are not welcome. A totally different type of provider is those that are mobile.

Because of its large capital requirements, this field is dominated by established businesses. It is extremely rare to find a start up. Also, institutions tend to ask for testimonials, which favor those who have prior experience. The focus on function rather than form, and the large number of meals that have to be served sometimes causes providers to offer low quality food.

The primary disadvantages of this method include the fact that all the equipment used has to fit in a confined space, which may not be efficient. Also, service providers may operate at multiple venues, or even cities, making it difficult for them to build a brand and a loyal customer base. When it comes to catering Boston has several ways service providers can do business, and these are some of them.




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